Syllabus For International Marketing
MBA Syllabus For International Marketing
BLOCK I
International Marketing – Definition and Scope – Reasons and Motivations – Global vs. Domestic Marketing – Concepts related to the management of international marketing function – World Trade and India’s foreign trade: an overview – Institutional framework for exports in India.
BLOCK II
Global marketing environment – Cultural Environment – Political and Legal Environment - Economic Environment.
BLOCK III
India’s Export – Import policy – procedure and Documentation.
BLOCK IV
International Product Policy and Planning – Pricing for exports an logistics – International Promotion: Advertising, other forms & Sales force – Selection of Channels and Distribution.
BLOCK V
International Market selection – International Marketing Research – International marketing Planning and control.
BLOCK I
International Marketing – Definition and Scope – Reasons and Motivations – Global vs. Domestic Marketing – Concepts related to the management of international marketing function – World Trade and India’s foreign trade: an overview – Institutional framework for exports in India.
BLOCK II
Global marketing environment – Cultural Environment – Political and Legal Environment - Economic Environment.
BLOCK III
India’s Export – Import policy – procedure and Documentation.
BLOCK IV
International Product Policy and Planning – Pricing for exports an logistics – International Promotion: Advertising, other forms & Sales force – Selection of Channels and Distribution.
BLOCK V
International Market selection – International Marketing Research – International marketing Planning and control.
Return To MBA Syllabus List
Posts
0 comments:
Post a Comment