Syllabus - Healthcare Management Functions

MBA Syllabus - Healthcare Management Functions

BLOCK I
Human Resources Management: Manpower Planning - Recruitment, Selection and Orientation - Training and Development – Compensation. Managing Performance - Information, Records and Reports.

BLOCK II
Accounting and Finance Management: Accounting Principles, Concepts and Rules. Journal, Day Books, Ledger, Trail Balance and Financial Statement. Depreciation and Reserves. Internal Audit and Statutory Audit. Costing, Breakeven Analysis and Cost Containment. Budgeting - Financing of Health.

BLOCK III
Materials Management: Objectives and Rights of Materials Management - Materials Management Process.
Managing Quality: Dimensions of Quality - Quality Management Process - Quality Policy - Clinical Quality and Customer Service - Feedback and Quality Audit - Obstacles to Practice Quality.

BLOCK IV
Marketing Management: Marketing Concept of Marketing - Importance of Marketing to Healthcare Organizations - Marketing Mix Decisions - Social Marketing.

BLOCK V
Public Relations: Classification of Public - Public Relations Process - Public Relations Tools.

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