Syllabus For Strategic Management
MBA Syllabus For Strategic Management
BLOCK I
Overview of Strategic Management: Strategic Planning and Strategic Management – Strategic Management process – Mission – Vision and Objectives.
BLOCK II
Environment and Resources Analysis: Environment Analysis – Industry Analysis – Competitive Analysis – Internal Analysis – SWOT Analysis.
BLOCK III
Strategy Formulation and Choice: Corporate level strategy – Global Strategy – Business level strategy – Strategic Analysis and choice.
BLOCK IV
Strategy Implementation: Activating strategies – Structural Implementation – Behavioural Implementation – Functional and Operational Implementation.
BLOCK V
Strategy Evaluation and Control: Overview – Strategic control process – Operational control – Techniques – Dupont control model – Quantitative and qualitative tools – Porters Approach for globalization – Future of Strategic Management.
BLOCK I
Overview of Strategic Management: Strategic Planning and Strategic Management – Strategic Management process – Mission – Vision and Objectives.
BLOCK II
Environment and Resources Analysis: Environment Analysis – Industry Analysis – Competitive Analysis – Internal Analysis – SWOT Analysis.
BLOCK III
Strategy Formulation and Choice: Corporate level strategy – Global Strategy – Business level strategy – Strategic Analysis and choice.
BLOCK IV
Strategy Implementation: Activating strategies – Structural Implementation – Behavioural Implementation – Functional and Operational Implementation.
BLOCK V
Strategy Evaluation and Control: Overview – Strategic control process – Operational control – Techniques – Dupont control model – Quantitative and qualitative tools – Porters Approach for globalization – Future of Strategic Management.
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