Syllabus for Internet Marketing

MBA Syllabus for Internet Marketing

BLOCK I
Internet Marketing: features – structural requirements – Specific characteristics – Components of Marketing mix under Internet environment.
Organisational and environmental scanning and designing of marketing programmes.

BLOCK II
B2B Marketing – focus, scope – organizational buyer behaviour – different forms of B2B – organizational buying decision process – marketing mix relevant to B2B.

BLOCK III
Collaborative product commerce – customized product design – supply chain management – product data management – introduction to CAD/CAM – Product – Centric Business Solutions.

BLOCK IV
B2C – Focus & scope – Individual buyer behaviour – decision process – factors influencing process – customer relationship management.

BLOCK V
On-line marketing – On-line retail – On-line sales promotion – Internet advertisements – Internet Marketing research.

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