Syllabus For Marketing Management
MBA Syllabus For Marketing Management
BLOCK I
Marketing – Meaning – functions – Approaches to the study of marketing – Marketing segmentation – Systems approach – Features of industrial, consumer and services marketing – Marketing information system.
BLOCK II
Marketing environment – External factors – Demographic factors – Internal factors – Marketing mix – 4ps’ in marketing.
Consumer Behaviour - Meaning and Importance - Consumer Buying Process – Determinants of Consumer Behaviour – Psychological and sociological determinants -Theories and relevance to marketing - Marketing Research: Meaning - Objectives – Procedures.
BLOCK III
Product Management – New Product –Meaning –Product mix product planning and Development – Product policies – product line decisions – product positioning and targeting –managing product life cycle product failures –branding and packaging.
Pricing –Meaning-Pricing factors – Objectives and policies – pricing methods and Procedure.
BLOCK IV
Physical Distribution Mix: Distribution channel policy –Choice of channel – Channel Management –Conflict and cooperation in channels – Middlemen functions - Logistics Promotion Mix decision –Advertising role – Budgeting copywriting, media selection measuring Advertising effectiveness – Sales promotion tools and techniques, personal selling –salesman qualities –sales force determination – determining sales territory, fixing sales quota and target, public relations on role and methods.
BLOCK V
Marketing in Indian context - Indian Marketing environment – The new economic policy and its Impact on marketing – Special areas in marketing – Rural Marketing – Societal Marketing – Relationship Marketing – Direct Marketing.
BLOCK I
Marketing – Meaning – functions – Approaches to the study of marketing – Marketing segmentation – Systems approach – Features of industrial, consumer and services marketing – Marketing information system.
BLOCK II
Marketing environment – External factors – Demographic factors – Internal factors – Marketing mix – 4ps’ in marketing.
Consumer Behaviour - Meaning and Importance - Consumer Buying Process – Determinants of Consumer Behaviour – Psychological and sociological determinants -Theories and relevance to marketing - Marketing Research: Meaning - Objectives – Procedures.
BLOCK III
Product Management – New Product –Meaning –Product mix product planning and Development – Product policies – product line decisions – product positioning and targeting –managing product life cycle product failures –branding and packaging.
Pricing –Meaning-Pricing factors – Objectives and policies – pricing methods and Procedure.
BLOCK IV
Physical Distribution Mix: Distribution channel policy –Choice of channel – Channel Management –Conflict and cooperation in channels – Middlemen functions - Logistics Promotion Mix decision –Advertising role – Budgeting copywriting, media selection measuring Advertising effectiveness – Sales promotion tools and techniques, personal selling –salesman qualities –sales force determination – determining sales territory, fixing sales quota and target, public relations on role and methods.
BLOCK V
Marketing in Indian context - Indian Marketing environment – The new economic policy and its Impact on marketing – Special areas in marketing – Rural Marketing – Societal Marketing – Relationship Marketing – Direct Marketing.
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